Stunt advertising and marketing, a subset of experiential advertising and marketing, is a disruptive and unconventional method that goals to generate most impression and buzz for a model or product by extraordinary and infrequently outrageous techniques. Not like conventional advertising and marketing strategies that depend on typical channels and messaging, stunt advertising and marketing entails creating distinctive, attention-grabbing experiences which are designed to make an enduring impression on shoppers.
The advantages of stunt advertising and marketing are quite a few. It may possibly assist manufacturers reduce by the muddle and attain new audiences, generate earned media and social media buzz, create a robust emotional reference to shoppers, and drive gross sales. Some notable examples of profitable stunt advertising and marketing campaigns embrace Pink Bull’s Stratos soar, T-Cell’s “Flash Mob” dance, and Burger King’s “Subservient Hen” web site.
